Implementation of Subproject 6, “Provision of consultancy support services for the development of a roadmap for the creation of a Destination Management Structure in the Region of Attica,” under the Action “Support Studies for the Region of Attica for the Specialisation of Development Priorities and Specific Actions during the 2021–2027 Programming Period”. (OPS Code: 5145430)

The Local Government Development Organization “New Metropolitan Attica S.A.”, in its capacity as scientific and technical advisor to the Region of Attica, is undertaking the implementation of this study for the Region of Attica and the Special Managing Authority of the Region of Attica (EYDEP), under the Action funded by the Operational Programme “Attica 2014–2020”, Priority Axis “Technical Assistance for Implementation (ERDF)”, co-financed by the European Regional Development Fund (ERDF).

The identification of stakeholders involved in the development, management and promotion of Attica as a destination, the distinct positioning of the Region’s Destination Management Structure, the governance and networking model, and the formulation of a comprehensive business plan for the establishment and operation of the DMO are the central components of this study, carried out by New Metropolitan Attica S.A.

The study is structured around four key pillars:

• Mapping and analysis of the current situation regarding destination development, management and promotion at the level of the Region of Attica.
• Definition of the scope and identity of the Destination Management Organization of the Region of Attica.
• Roadmap for the establishment and operation of the Region’s DMO.
• Workstream: Stakeholder consultation and networking.

The study will also define the optimal governance model for the DMO of the Region of Attica, the networking model for coordination with relevant stakeholders engaged in destination development and promotion, and the potential for developing and leveraging synergies among these actors. Finally, a comprehensive business plan will be prepared for the creation and operation of the DMO, outlining the required organizational, operational, business, financial and other parameters.

The study is expected to provide the basis for a DMO that will act in a unifying and integrative role, aligning stakeholders active in related fields and initiatives, with the aim of enriching the tourism product of the Region of Attica at all levels and ensuring the integrated and effective management and promotion of Attica as a destination.